“Redefining Design: How AI Can Be Our Creative ‘Wake Up' Call”
The dawn of Artificial Intelligence (AI) in advertising and design sectors has, understandably, elicited mixed emotions, inducing doom-laden sentiments for many. The primary concern is that AI, in its quest for efficiency, might hasten design's descent into uniformity. This sentiment was echoed by Max Ottignon, from Ragged Edge, at the recent Offf Festival in Barcelona.
However, Ottignon suggests we adopt a more optimistic outlook. Instead of viewing AI as a creativity killer, why not consider it a wake-up call? A reminder that our responsibility as designers is to create truly unique projects. AI may be able to replicate design ideas effortlessly, but cannot match human creativity and innovation.
According to Ottignon, the ubiquity of AI is leading us into an ‘age of convergence’, where, he says, “everything you look at on the internet is the same.” With AI making it easy to produce ‘more of the same', can we leverage it to escape the ‘blandification' of design instead?
This is our challenge and also our opportunity, making our foray into digital advertising and design more exciting than ever. As we increasingly find ourselves “hurtling into this … world of sameness,” how can we let AI inspire us to create authentic, original design concepts that make us stand out from the crowd?
What do you think? Can AI be the tool that helps us create more unique designs?
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