Unlocking the Power of AI: Startups Brands are Investing In
The AI revolution is no stranger to the marketing world. Innovative AI startups are emerging like never before, attracting heavyweight investors such as L’Oréal, ESPN, Pepsi, and Garnier. When it comes to sports marketing, the race is on to shine the brightest.
Companies like OpenAI and Stable Diffusion have been the talk of the town, but what about those hidden gems? According to Dealroom, there are around 1,200 gen AI startups breaking boundaries, simplifying ad creation, and addressing prevalent ethical issues related to AI like copyright and fair use.
The dynamic and ever-expanding pool of new AI ventures offers opportunities for marketers to streamline operations, create compelling ads, and wield data ethically and ”cleverly. With a 14% surge in the U.S. over 2023, the AI funding swelled to a stunning $42.5 billion, across a staggering 2,500 equity rounds.
In the era where AI is the new buzzword, it's crucial for brands to leverage these technological advancements for driving growth, building brand engagement, and creating a strong market presence.
Can you imagine the kind of marketing revolution these startups can bring? Do you think AI is the future of marketing? Share your thoughts!
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