“Stronger Laws Needed to Counter AI Deepfakes in Music Industry”
MPs in the UK have recently championed a new law against the rise of AI-generated deepfakes in the music industry. As artificial intelligence technology advances, there's been a noticeable surge in its application to impersonate well-recognized celebrities.
In April, numerous prominent British artists, including Jess Glynne, Mumford and Sons, Sam Smith, and Zayn Malik, advocated for more stringent legal protection against the manipulative use of AI to duplicate artists' voices and images. The All-Party Parliamentary Group on Music is now pushing the government to regulate the use of AI in music to protect musicians from dishonest usage and false endorsement.
The importance of the law lies not only in protecting artists' intellectual property but also in preventing AI from becoming destructive to artists' earnings.
The power of AI, though alarmingly exploitative, can also promote innovation and enhance human creativity, given it serves as a “great servant” and not a “terrible master”. The United Kingdom currently has protections against wrongful impersonation concerning goods and services offerings. However, the existing protections might not effectively shield celebrities from AI deepfakes.
Legislation that clearly secures creators from misappropriation would pave the way for transparency and certainty in the industry, including technology providers. Government officials have pledged support to artists and the creative industries to harness AI technology's potential benefits without forsaking our beloved music's global enjoyment.
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What are your thoughts on stricter laws against AI deepfakes? How should we balance AI's potential with the need to safeguard artists' creative rights?
#Deepfake #AI #MusicIndustry #CreativeRights
