“AI-Powered Scam Emails Target Popular Brands: An Eye-opening Study”
A recent investigation by tech retailer Currys has unveiled alarming insights into the digital scam landscape. With brands like Evri, Amazon, and PayPal in the limelight, scammers are utilizing AI-powered email tricks, raising concerns over digital safety.
The study utilized Google search data from the UK and discovered that Evri, a well-liked brand, was drastically searched for “evri scam email” about 39,978 times in the past year, marking a shocking 823% increment compared to prior months. PayPal and Amazon followed suit with “paypal scam email” and “amazon scam email” ringing alarm bells.
In an attempt to identify scam emails, two AI models were tasked to scrutinize a set of 40 mixed legitimate and fraudulent emails. Surprisingly, both AI made incorrect identifications 10% of the time. The study suggests an increasing sophistication in phishing emails, likely to surge cyberattacks in the future.
The battle is tough, but we aren't defenseless. Here are a few approaches to spot a phishing email. Check for language mistakes and unusual urgency in the emails, be suspicious of unknown links, generic greetings, inconsistencies in email addresses, and unsolicited requests for sensitive information.
In this digital era, embracing the perks of technology seems inevitable. How do you assure your safety while navigating these digital platforms?
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#CyberSecurity #AI #PhishingScams #DigitalSafety
