Apple's Fascinating Journey into the Realm of AI
Silicon Valley tech giant Apple has been gearing up its artificial intelligence (AI) operations, according to industry insiders – showcasing their keen interest in shaping the future of AI on mobile devices.
The company has been making strategic hires, poaching some of the brightest minds in AI from Google. Since 2018, at least 36 specialists have joined Apple's expanding global AI and machine learning team after the company enlisted John Giannandrea as its top AI executive. The fact that Apple has been tight-lipped about this massive recruitment only makes us more excited about what's in store.
The interesting part isn't just who Apple is hiring, but also where they're putting these hires to work. Keen to have a local impact, Apple has opened a secretive laboratory in Zurich. Following acquisitions of local AI start-ups – FaceShift and Fashwell, they've set up a research arm dubbed the “Vision Lab”. Additionally, they've been advertising positions for generative AI at two locations in the city.
The shift to AI could be a game-changer for Apple, potentially creating groundbreaking applications that expands their ecosystem even further.
Question for our readers: What impact do you think Apple's investment in AI will have on its mobile products?
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